Successful software marketers are using ABM and intent data to find in-market buyers, convert leads and close high-value deals.
How can your organization establish ABM strategies and capitalize on new sources of rich buyer intent data to gain a competitive edge? It’s easier than you might think.
In this webinar, we’ll help you start collecting and mobilizing intent data as we explore the science, sources and signals behind thriving account-based marketing and sales campaigns.
You will learn:
- How ABM has evolved and ways it can solve software providers’ most difficult business challenges
- Types of intent data available and how you can find valuable buyer intent signals
- How to action intent data to target buyers, generate and engage high-quality leads, and close more deals
Speakers
Aaron Henckler
GVP, Gartner Digital Markets
